Customer Success vs. Account Manager

There are still many people out there who do not see the different nuances between the traditional Account Manager and the new Customer Success roles. 💡 A hint: CSMs are not rebranded AMs.

➡️ 📚 This e-book will serve you in the following ways =>

😎 1. If you are familiar with the whole "Customer Success is not Account Manager and it is not Customer Support" discussion, you will:

• deepen your understanding of the differences here,
• understand how the differences show-up in day-to-day activities,
• be able to explain it to your team or management.

🤔 2. If you are not on board with the whole idea and think that there should be one role for everything, you will still:

• start to see different angles in how you can approach the same customer,
• understand your colleagues better and how their perspective might be different from yours,
• broaden your current point of view and open new ways to see things.

📝You can expect the following topics to be covered📝

1. Context and background
2. Approach in a daily cooperation with customers
3. KPIs and goals
4. Handover from sales to post-sales, alias the start of the post-sales journey
5. Relationship with customer
6. Organisational structure and relation to internal teams
7. When does it make sense to merge Account Manager and Customer Success roles